Conversion Rate Optimization

Turn more website visitors into customers in very few days with our 12-Week Conversion Rate Optimization Planner.

Today, most marketing teams are structured to drive traffic toward websites, which then converts into leads for the sales team to close. It might be an oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic. That’s where conversion rate optimization (CRO) comes in.

We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you.

You should care about CRO for a few reasons. First, you are most likely paying for traffic to your site in one way or another, and a high conversion rate means a better return on that investment (ROI). It’s also much more cost-effective to convert a higher percentage of the visitors you already have than to attract more visitors. In addition to improving your ROI, optimization helps to defend against the limited attention span of your average visitor by giving them what they want before they tire of looking for it and move on.[1]

CRO is important!

Higher conversion rate = better ROI
More cost effective than finding more visitors
Defends against limited patience of visitors

It’s important to understand, however, that optimization is about getting more of the right kind of customers—not just blindly optimizing the conversion rate of a given page or campaign. It won’t do you any good if the people you’re acquiring are the wrong fit for your business. It’s important to keep the focus on optimizing to find more customers who will love your product and help you grow by spreading the word. Everything else is a waste of your time and resources.

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